Best linkedin ads12/7/2023 ![]() For example, the Cost-per-click (CPC) and the Cost-per-lead (CPL) on Facebook are lower, but LinkedIn leads are more likely to book a meeting and have a more significant deal size. The platform also offers better, more-detailed audience targeting options. LinkedIn ads cost more than other major ad platforms because they generate better traffic quality and more valuable leads. We spend almost 50% of our monthly marketing budget on LinkedIn ads as it’s our biggest acquisition channel. I personally have found reasonable success with $2,000 to $3,000 a month. As little as $500 a month can be a good starting point. It depends on your overall marketing budget. How much should you spend on LinkedIn ads per month? If you are a startup, you can get started with $500 a month, and it will just take you longer to get profitable. But it really depends on your budget and current marketing ecosystem. Most LinkedIn experts usually say that a good budget for LinkedIn ads is $3,000 a month because of the amount of data you get. You’d be spending no more than $10-$20 a day and still be able to reap the advertising benefits of LinkedIn Ads. It took me 6 months to carve out a profitable ROI from the channel and we slowly walked our ad spend up to $500/month, $1,000/month, and then today spend around $10,000/month on Linkedin Ads.Ī straightforward way to get started with a minimal budget is running retargeting ads to drive website traffic. I recommended a minimum budget of $500 a month for LinkedIn ads.ĭuring my first month of running LinkedIn ads for Impactable, I spent $300 a month. ![]() What is the minimum budget for LinkedIn ads? Often, it’ll only spend $1 or $2 and still get thousands of impressions. For example, when you run text ads, spotlight ads, or follower ads, you can set the budget to $10 a day.
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